This page contains Press Releases issued prior to those covered on the news.php page.

Press Release 13th December 2006
ACNielsen extends its use of Survey Explorer through Scandinavia

Leading global MR company ACNielsen has concluded an agreement to extend use of Memphis software to its clients in Denmark and Sweden. Only last month, the company signed an agreement for use of Survey Explorer and Survey Transformer across its offices in Oxford and Mumbai.

ACNielsen is the leading global provider of marketing research information services, analytical systems and tools, and professional client service that help clients win in the marketplace. Their clients include virtually all the world’s leading manufacturers and retailers of consumer packaged goods, as well as companies that market many other types of consumer products and services.

Founded in 1923 by Arthur Charles Nielsen, Sr., ACNielsen introduced consumer marketers to many innovative research methods and techniques that today are standard industry practice, including the first objective and reliable methodology for measuring retail sales and competitive market shares. Mr. Nielsen also founded the sister company, Nielsen Media Research, a global leader in television audience measurement and other media research services.

Their website is at http://www.acnielsen.co.uk

Press Release 13th December 2006
Survey Explorer extends in France through Millward Brown

International Market Research giant Millward Brown has continued rolling out the Memphis Survey Explorer software to its offices in Europe. After its Spanish office in October 2005, others followed in Belgium, the Netherlands and Germany. In December 2006 the MB operation in France (based in Paris) opted to extend its use throughout 2007.

Over the past three decades, Millward Brown has grown to be one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Millward Brown's website is http://www.millwardbrown.com/

Press Release 7th December 2006
Icelandic market leader chooses Memphis for delivery of data to clients

Icelandic market research firm Capacent - formerly IMG/Gallup - has agreed to further extend its use of Memphis Survey Explorer and Transformer throughout the sophisticated Icelandic market. Capacent currently delivers data in the Memphis format to hundreds of users throughout the country and has grown substantially based on Memphis as the main data delivery tool. The relationship goes back to 1995 with Gallup Iceland.

Capacent is based on the solid foundation of a few powerful veteran consulting, recruitment, and research companies. Capacent emerged in its current form early in 2005, when IMG and KPMG Consulting united their forces to create the largest and most powerful knowledge company in it’s field in Iceland. Courage and a determination to evolve define this young company. The company as it is today has been formed through several mergers aimed at creating a world-class knowledge company.

The year 2005 heralded a turning point in the history of this young company as Capacent branched out to Denmark with the acquisition of KPMG Advisory Services. In early 2006, LogistikGruppen was added to that operation. „A foundation for a powerful North-European knowledge company has been laid,“ said Skúli Gunnsteinsson, CEO of Capacent, in an interview with the Danish business journal Börsen. A systematic reorganization of the company followed. A special parent company (IMG Eignarhaldsfélag) was formed to focus on further extension of the operations in Northern-Europe. The presidents of the subsidiaries are Ragnar Þórir Guðgeirsson, who leads Capacent in Iceland, and Bjarni Snæbjörn Jónsson, who leads Capacent in Denmark. The objective of the operations in both countries is to help managers improve performance by offering solutions in the fields of research, consulting, and recruitment.

Their website (with an option in English) is at http://www.capacent.is

Press Release 7th December 2006
INFOCORP LIMITED (UK) extends their contract with Memphis.

INFOCORP Limited has, in December 2006, renewed their contract for the fifth time. INFOCORP first purchased the Memphis Survey Explorer in 2001.
INFOCORP are specialist providers of Market Research Data Collection (C.A.T.I, Post, Internet) and Data Analysis. They emphasise four major fields in which they plan to use the Memphis Survey Explorer for delivery of their surveys to their clients:

Website: www.infocorp.co.uk

Press Release 7th December 2006
European arm of Hall & Partners opts to extend use of Memphis products

Hall & Partners Europe Ltd has chosen to extend its long-standing use of the Memphis Survey Explorer software throughout its new European Headquarters offices in London. Data is delivered in the Memphis format to many of Hall & Partners clients as well as the analysis software being used extensively in house.

Their website is www.hall-and-partners.co.uk

Press Release 26th November 2006
Memphis Software impacts on Danish research market

Danish company Nyhedsavisen hopes using Memphis Software products will give it the edge in the Danish sector. Nyhedsavisen (literally The News Paper [sic] or The News Newspaper) is a Danish free daily newspaper owned by Dagsbrún. The first issue were published on October 6, 2006

Their website (in Danish) is http://avisen.dk/default.aspx

Press Release 22nd November 2006
ACNielsen switch on Memphis software in England and India

ACNielsen has completed an initial contract for use of Memphis Survey Explorer and Transformer software within its British and India based operations, as well as delivery to European based 'blue chip' clients.

ACNielsen is the leading global provider of marketing research information services, analytical systems and tools, and professional client service that help clients win in the marketplace. Their clients include virtually all the world’s leading manufacturers and retailers of consumer packaged goods, as well as companies that market many other types of consumer products and services.

Founded in 1923 by Arthur Charles Nielsen, Sr., ACNielsen introduced consumer marketers to many innovative research methods and techniques that today are standard industry practice, including the first objective and reliable methodology for measuring retail sales and competitive market shares. Mr. Nielsen also founded the sister company, Nielsen Media Research, a global leader in television audience measurement and other media research services.

Their website is at http://www.acnielsen.co.uk

Press Release 22nd November 2006
Synovate Healthcare continues to order renewal software licences for their pharmaceutical clients

Synovate Healthcare distributes their DSL database and Launch Essential database products in a Memphis Software format to many pharmaceutical companies in the trade.

Recent renewal user licence contracts includes the following companies:

Schering-Plough
Napp

Synovate Healthcare is a full service healthcare market research agency. Established in 1973, they have international offices across Europe, Asia and the USA.

Their website is http://www.synovate.com/healthcare/

Press Release 23rd July 2006
Heineken (Ireland) opt for Memphis Survey Explorer

Brewing giant Heineken's operations at 'Murphy's Brewery" in Cork, Ireland now use Survey Explorer to analyse industry trends and other data.

Heineken Ireland is a fully owned subsidiary of Heineken NV which has the widest global presence of all the International Brewing Groups, operating in almost every country in the world and employing over 60,000 people.

Based in Cork, Heineken Ireland, formerly known as Murphy Brewery Ireland, was founded in 1856 by the Murphy Brothers. It has established a long and proud tradition since that time in the Brewing Industry, which it currently combines with the most up to date technology and innovative marketing. Heineken Ireland is recognised as one of Ireland's fastest growing breweries. Key dates for the brewery are as follows:

Founded in Cork in 1856.
In 1975 Murphy Brewery signed a licensing agreement with Heineken for the Irish Market.
In 1983 Heineken International acquired all the assets of Murphy Brewery, resulting in a new lease of life for the brewery and protecting its valued traditions for the future.
In 2001 the company changed its name to Heineken Ireland and currently directly employs in excess of 400 employees.

Their website is http://www.heinekenireland.com

Press Release 25th August 2006
Data Analysis company SwissPeaks opt to use Memphis Survey Transformer

SwissPeaks was formed to fulfil the growing need for IT experts in the market research industry. Today, this objective remains the company's hallmark. The company aims to continually provide quality, leading edge and cost effective survey management solutions that meet clients' changing needs.

Their website is http://www.swisspeaks.com

Press Release 28th June 2006
Gartmore Investments take delivery of research data in Survey Explorer

Their website is www.gartmore.co.uk

Press Release 23rd June 2006
BarclayCard restarts its contract to use Survey Explorer for analysis.

A household name in the UK, Barclaycard has 8.4 million customers. One in five UK credit cards is a Barclaycard. Barclaycard can be used to pay for goods and services in more than 22 million places in over 200 countries and to withdraw cash from over 600,000 ATMs and banks worldwide.

Barclaycard was set up in 1966 and was the UK's first credit card. Barclaycard was the first and is the UK's leading card services provider on the Internet. More than 800,000 customers regularly use Barclaycard's online account services.

Their website is www.barclaycard.co.uk

Press Release 22nd June 2006
International brewers InBev sign up to use Memphis products

Brewing conglomerate InBev, owners of such brands as Tennents Stella Artois, Boddingtons, Becks, Bass and Hoegaarden, use Memphis Survey Explorer throughout their offices in England, Scotland and Ireland.

InBev was formed in 2004 when Interbrew and Companhia de Bebidas das Américas (AmBev) combined to create what is now the world's leading brewer by volume.

As of June 2005, InBev has a global market share of close to 14%, in a balanced mix of developed and growth markets. The company is the No. 1 brewer in the world by volume, selling 205 million hectoliters (hl) of beer and 30m hl of soft drinks annually (pro forma figure for InBev plus AmBev).

InBev is a true global brewer, with leading positions in the Americas, Europe and Asia, and is ranked No. 1 or No. 2 in over 20 key beer markets around the world - more than any other.

InBev is a publicly traded company headquartered in Belgium, and its origins date back to 1366. InBev's strategy is to continue to strengthen its significant positions in the world's major beer markets through organic growth, world-class efficiency, targeted acquisitions, and by putting its consumers first.

Their website is www.inbev.com

Press Release 13th June 2006
Banking giant Lloyds TSB uses Survey Explorer to analyse data

Lloyds TSB recently took delivery of Memphis Survey Explorer for use in both its London and Bristol offices to analyse trends and other data from the financial markets.

Involved in Personal banking, Business banking, Private Banking and Corporate Markets, Lloyds TSB is one of the UK's "Big Four" High Street banks.

Their webside is www.lloydstsb.com

Press Release 6th June 2006
Synovate Healthcare extends use of Memphis with Pharmaceutical clients

Synovate Healthcare - formerly Isis Research - based in Putney, London, continued its long association with the family of Memphis Software products by renewing their contract to deliver the software to many of their large pharmaceutical clients. Memphis products, including a bespoke version of Survey Explorer created specifically to add value to one of their on-going services, will continue to be is use by research departments at some of the world's largest companies.

Synovate Healthcare is a full service healthcare market research agency. Established in 1973, they have international offices across Europe, Asia and the USA.

Their website is http://www.synovate.com/healthcare/

Press Release 25th May 2006
Global giants Millward Brown use Survey Explorer and BrandTrend in German operations

Millwall Brown extended its use of Memphis software into its Frankfurt office in Germany and to their European clients.

Founded: 1973
Over 75 offices in 43 countries
Has working relationship with more than 70% of the world's top 100 brands
Member of The Kantar Group, the information and consultancy division of WPP
Millward Brown Group of companies include:
Dynamic Logic, Inc.
Greenfield Consulting Group
KMR Group
MaPS
Millward Brown Firefly
Millward Brown Optimor
Millward Brown Precis
1,800 advanced tracking studies currently running
Over 38,000 Link™ copy tests conducted
More than 1,875 BrandDynamics™ projects covering over 17,000 brands completed or currently running
Over 450 brand sales modeled
2,400 BRANDZ™ projects completed

Their website is www.millwardbrown.com

Press Release 25th May 2006
ResearchNow using Memphis Survey Explorer and Survey Transformer

Research Now are leading European online fieldwork and panel specialists, with 5 offices throughout Europe, 3 in the US and 2 in Australia. Both Survey Transformer and the end-user Survey Explorer software is being used in their Vauxhall based London HQ.

They provide full service online fieldwork/data collection and data processing to a wide range of small, medium and large research agencies, along with corporate clients seeking fieldwork only services.

Their "Valued Opinions" family of online research-only panels comprise over 900,000 members in the UK, Germany, France, Spain, Italy, Austria, Ireland and Australia.

Their website is http://www.researchnow.co.uk

Press Release 3rd April 2006
Financial Market Research company 'NMG' extends it use of Memphis software

NMG Research and NMG Financial Services (part of the NMG Group of companies) renewed its licence agreement covering its London offices for a further year.

NMG conducts topical financial services programmes in the UK, combining a focus on financial services, alongside a well-developed research and consulting practice.

Their research practice provide three different services:

- syndicated research programmes
- adhoc primary research
- rapid intelligence gathering/secondary research

Techniques include both qualitative and quantitative, typically researching consumers, IFA's and key industry figures. Recent projects include researching equity release, stakeholder pensions, IFA extranet, fund supermarkets and wealth management.

Since launching in the UK in 1999, NMG has established itself as a premier strategy and distribution consulting practice for the financial services sector. We have worked with numerous leading financial services players across the banking, insurance, investment and protection sectors, including Marks & Spencer Financial Services, Lloyds TSB, Standard Life and Aviva.

Their energies are focused on the creation, review and improvement of sales and marketing activities, across all types of distribution channel for financial products. Their distribution and actuarial consulting work has encompassed direct marketing, call centres, internet, sales forces, intermediaries, affinity, business-to-business, bancassurance and worksite marketing

Their website is www.nmg-group.com

Press Release 17th March 2006
Memphis Software reaches out to Canada

Nucleus Strategy and Research, a company based in Halifax, Nova Scotia, has become Memphis' first Canadian customer, signing up to use the powerful Survey Transformer software along with the user friendly Survey Explorer software for analysing the data.

Part of the Cossette Communications Group, the companies are involved in most aspects of marketing and reseaerch.

The website is http://www.cossette.com

Press Release 27th February 2006
Advertising Agency 'Grey London' sign up to use Survey Explorer for market research

Based in London, Grey London assist the advertising of several of the countries top brands. Many examples are provided on their multimedia website at http://www.grey.co.uk

Press Release 6th February 2006
ITV Network Centre agrees deal to use Survey Explorer for data analysis

The ITV Network Centre, central headquarters of the UK's largest terrestrial commercial TV broadcaster, now receives market research data from its researchers using the Survey Explorer software.

Situated at Grays Inn Road, the main function of 'ITV Network Centre' is the independent commissioning of programmes for the ITV network, not only from the production divisions of the ITV companies but also from independent production companies. The second major function, is the centralised advertising and marketing of ITV and the Network Promotions Unit responsible for the production of all ITV network on-air promotions.

The website of Independent Television (ITV) is http://www.itv.com/

Press Release 3rd February 2006
Food giant receives data in Memphis format

International food giant, Nestle Cereal Partners, sign up to receive their market research data in the easy to use Memphis Survey Explorer format.

Cereal Partners is one of the UK's leading cereal manufacturers, making Nestlé brand cereals and many of the leading UK Retailer brand cereals as well, like Shredded Wheat, Shreddies and Cheerios.

Cereal Partners World-wide (CPW) was formed in 1990 as a 50:50 joint venture between Nestlé S.A. and American food giant General Mills. The Head office is situated in Lausanne / Malley, Switzerland with a turnover over $1.75 billion.

The UK was the first market that CPW entered by purchasing the well-established brands Shredded Wheat and Shreddies. All Cereal Partners' breakfast cereals are marketed under the Nestlé brand name.

The Nestle Cereal Partners website is http://www.cerealpartners.co.uk

Press Release 27th January 2006
Survey Explorer reaches to Germany through Millward Brown

International Market Research giant Millward Brown has continued rolling out the Memphis Survey Explorer software to its offices in Europe. After its Spanish, Begian, Danish and French offices in recent months, next to complete the licensing agreement are Millward Brown's offices in Frankfurt, Germany.

Over the past three decades, Millward Brown has grown to be one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Millward Brown's website is http://www.millwardbrown.com/

Press Release 19th January 2006
Survey Explorer spreads to France through Millward Brown

International Market Research giant Millward Brown has continued rolling out the Memphis Survey Explorer software to its offices in Europe. After its Spanish, Begian and Danish offices in late 2005, next to complete the licensing agreement are Millward Brown's offices in Paris.

Over the past three decades, Millward Brown has grown to be one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Millward Brown's website is http://www.millwardbrown.com/

Press Release 11th November 2005
Survey Explorer spreads to Denmark & Belgium through Millward Brown

International Market Research giant Millward Brown has continued rolling out the Memphis Survey Explorer software to its offices in Europe. After its Spanish office in October 2005, next to complete the licensing agreement are Millward Brown's offices in Copenhagen and in Belgium.

Over the past three decades, Millward Brown has grown to be one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Millward Brown's website is http://www.millwardbrown.com/

Press Release 31st October 2005
Major financial companies renew their use of Memphis software

Large players in the financial services industry, AXA and Aegon have renewed their contracts to use Memphis Survey Explorer for another year. Many of the major, industry-wide market research surveys are available in the popular Survey Explorer format and AXA and Aegon are just the latest to sign to continue using the software.

AXA UK, a wholly owned subsidiary of AXA SA, operates in the UK and Ireland, and occupies leading positions in its main markets: life insurance, health insurance and general insurance.

AEGON UK is a well-established financial services organisation backed by a global powerhouse. Yet their parent company’s decentralised approach allows them to be responsive to change, and to launch new, quality products to market fast.

AXA's website is http://www.axa.co.uk/
Aegon's website is http://www.aegon.co.uk/

Press Release 1st October 2005
Memphis gains Spanish users with Millward Brown

International Market Research giant Millward Brown has begun rolling out the Memphis Survey Explorer software to its offices in Europe. First to complete the licensing agreement are Millward Brown's offices in Madrid.

Over the past three decades, Millward Brown has grown to be one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Millward Brown's website is http://www.millwardbrown.com/

Press Release 20th July 2005
Heineken Ireland studies data with Survey Explorer

The Irish arm of major international brewing firm Heineken has signed an agreement to receive its market research and other data in the popular Memphis Survey Explorer format. Heineken, which traces its roots to 1864, is one of the world’s leading international brewers. Available in almost every country on the planet, Heineken is the most valuable international beer brand. The brewery company, with famous brands such as Heineken itself, Amstel, Coor's Light and Murphy's Irish Stout, has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of the markets to deliver organic profit growth, but also focuses on building the long-term future of its brands and business.

Heineken's website is http://www.heinekeninternational.com

Press Release 20th June 2005
Synovate Healthcare renews its contract with Memphis

Synovate Healthcare, formerly Isis Research based in London, UK, has once again renewed its agreement with Memphis to continue using Survey Transformer and Survey Explorer, including delivering results and Survey Explorer to its many clients, which include many of the world's major pharamceutical companies.

Synovate Healthcare is a full service healthcare market research agency. Established in 1973, they have international offices across Europe, Asia and the USA.

Their website is http://www.synovate.com/healthcare/

Press Release 16th March 2005

ACNielsen-AMER in the Middle East using Survey Explorer software from Memphis

ACNielsen was established in the United States in 1923 by Arthur C. Nielsen, Sr., one of the founders of the modern marketing research industry. Among many innovations in consumer-focused marketing and media research, Mr. Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance. Mr. Nielsen also founded the business known today as Nielsen Media Research, the global leader in television audience measurement and other media research services.

ACNielsen opened its first international office in the UK in 1939 and, after World War II, progressively expanded its operations in Western Europe, Australia and Japan. The company increased its presence in Asia Pacific in 1994 by acquiring Survey Research Group, and in the Middle East and Africa in the late 1990s through the acquisition of AMER World Research.

Their website is http://www.acnielsen.com/

Press Release 2nd March 2005

Internet giant AOL starts to use Survey Explorer

America Online's UK subsidary now uses Memphis Survey Explorer for further analysis of its market research data.

AOL is a leading online interactive services provider to the UK, with more than 2.3 million members, including more than one million on AOL Broadband. AOL offers a range of services in the UK, including dial-up, broadband and voice, as well as unrivalled content and community for all the family.

AOL (UK) Limited is part of AOL Europe, a business unit of America Online Inc., which is the world’s leading interactive services company with more than 28 million members worldwide. America Online Inc. is a division of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.

Their website is www.aol.co.uk

Press Release 16th February 2005

Millward Brown concludes agreement to use Memphis software

Millward Brown, a worldwide giant in the Market Research industry, has ordered Survey Explorer and Survey Transformer for its offices both in the UK and the USA. Plans are already in place to roll out the software to clients and also to other MB offices across Europe.

Over the past three decades, Millward Brown has grown to be one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Millward Brown's website is http://www.millwardbrown.com/

Press Release 2nd February 2005

Synovate Healthcare continues to order renewal software licences for their pharmaceutical clients

Synovate Healthcare distributes their DSL database and Launch Essential database products in a Memphis Software format to most pharmaceutical companies in the trade.

Recent renewal user licence contracts includes the following three companies:

Meranini Pharmaceuticals UK Ltd
Novartis Pharmaceuticals UK Ltd
Merck

A new licence was ordered by Synovate Healthcare for Novo Nordisk Pharmaceuticals.

Novartis Pharmaceuticals
Novartis is a world leader in the research and development of products to protect and improve health and well-being.
Millions of people around the world use Novartis products and services. Whether a doctor or nurse, a patient, a pet owner or a contact lens wearer, many different kinds of people benefit from a Novartis product.
Created by the merger of Ciba and Sandoz in 1996, Novartis draws upon the scientific heritage of two world-class companies whose achievements date back two centuries.
Operating through 275 affiliates in 140 countries, Novartis offers its products and services through its Pharmaceuticals, Generics, CIBA Vision, Consumer Health and Animal Health sectors.
The website is www.novartis.co.uk

Merck Sharp & Dohme

Merck Sharp & Dohme (MSD), the UK subsidiary of Merck & Co., Inc., is one of the country's most dynamic pharmaceutical companies, and is proud to have discovered and developed many of the world's most trusted medicines.

Merck & Co., Inc. is a leading research-driven pharmaceutical products and services company. Merck discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures.

Products in MSD´s portfolio include treatments for hypertension, heart failure, hyperlipidaemia, unstable angina, osteoarthritis, osteoporosis, asthma, migraine, benign prostatic hyperplasia, HIV/AIDS and glaucoma.

The website is: www.msd-uk.com

Novo Nordisk

Novo Nordisk has the broadest diabetes product portfolio in the industry. They also have a leading position in areas such as haemostasis management, growth hormone therapy and hormone replacement therapy.

Novo Nordisk's history spans more than 80 years. The story begins in 1922 when a Danish couple, August and Marie Krogh, travelled to America. August Krogh was a professor at the University of Copenhagen who had received the Nobel Prize in physiology. His wife, Marie Krogh, was a doctor and researcher in metabolic diseases. Marie also suffered from late-onset (type 2) diabetes.

While in America the Kroghs heard of two Canadian researchers, Frederick Banting and Charles Best, who were treating people with diabetes with an insulin extract from bovine pancreases. The Kroghs were very interested in this treatment because of Marie's diabetes, and they ultimately were granted permission to produce insulin in Denmark.

On their return to Denmark, Krogh and Dr H C Hagedorn, a specialist in the regulation of blood sugar, decided that some extensive research was required. They called on the Danish pharmacist August Kongsted who offered to pay for the research and help start production. On 21 December 1922 the two men succeeded in extracting a small quantity of insulin from a bovine pancreas and the first patients were treated in March 1923. In spring 1923 they founded Nordisk Insulinlaboratorium (Nordisk).

In 1923 the engineer Harald Pedersen joined Nordisk to build the machines used for insulin production. His brother, Thorvald Pedersen, was later recruited to analyse the chemical processes during insulin production. However, Thorvald Pedersen did not get on with Hagedorn, and in 1924 Hagedorn fired him. Out of loyalty to his brother Harald resigned and the two brothers set up on their own. By 1924 they too were successfully producing insulin and in 1925 the brothers sent a letter to Danish pharmacists informing them that Insulin Novo and the newly developed Novo syringe were now on sale. The brothers named their company Novo Terapeutisk Laboratorium (Novo). There were now two firms in Denmark that were to develop into the world's leading manufacturers of insulin.

Over the next 65 years both companies rapidly expanded. Both established large research units and competed furiously to be the first on the market with new products for the treatment of diabetes. Nordisk and Novo also both began to diversify by developing other products. Novo became the world's largest producer of industrial enzymes, and Nordisk developed drugs for the treatment of haemophilia and growth disorders.

In January 1989 Novo and Nordisk decided to join forces. Having competed with each other for more than 60 years, the two companies could now concentrate their combined forces on developing new products for treating diabetes and on conquering world markets. The new company was called Novo Nordisk A/S.

In early 1999 it was decided that Novo Nordisk would demerge into two main businesses: Healthcare and Enzymes. The demerger enables the two businesses to increase their operational freedom and focus on what they do best. On 14 November 2000 Novo Nordisk and Novozymes began operating as two separately listed companies. And so the story continues...

Website: www.novonordisk.co.uk

Press Release 11th January 2005

CHANNEL 4 has renewed its one year contract for Survey Explorer software licence with Memphis for analyzing its continuous tracking studies including Terrestrial and Multi-Inage tracking studies.

Act of Parliament created channel 4 in 1982. It transmits across the whole of the UK, except some parts of Wales, which are covered by the Welsh language S4C. It is available on all digital platforms (terrestrial, satellite and cable) as well as through conventional analogue transmission.

It is a publicly owned corporation whose board is appointed by the television regulator - the Independent Television Commission / OFCOM (after Dec 2003) - in agreement with the Secretary of State for Culture Media and Sport.

Unlike the BBC, Channel 4 receives no public funding. It is funded entirely by its own commercial activities.

The Communications Act of 2003 to requires it:
• demonstrate innovation, experimentation and creativity
• appeal to the tastes and interests of a culturally diverse society
• include programmes of an educational nature
• exhibit a distinctive character

Channel 4 is a publisher/broadcaster. It does not produce its own programmes but commissions them from more than 300 independent production companies right across the UK, making it the major stimulus and outlet for Britain’s highly successful independent production sector. It invests heavily in training and talent development throughout the industry.

As well as the main Channel 4 service, the Channel Four Group operates a variety of pay channels, including the E4 entertainment channel, E4+1, and three film channels. Through its Film Four division it produces and co-produces feature films for the UK and global markets. It also operates a wide variety of online and broadband services that cover entertainment, information, education, health, careers and many other areas.

More than three-quarters of the UK’s population watch Channel 4 services in the course of an average week.

Website: www.channel4.com

Press Release 6th January 2005

INFOCORP LIMITED (UK) renews the SE user licence for HPI Research Group.

INFOCORP first purchased the Memphis Survey Explorer in 2001, and during January 2005 has renewed a user licences for HPI Research Group for the second year.
INFOCORP are specialist providers of Market Research Data Collection (C.A.T.I, Post, Internet) and Data Analysis. They emphasise four major fields in which they plan to use the Memphis Survey Explorer for delivery of their surveys to their clients:
Website: www.infocorp.co.uk

HPI Research Group

HPI Research Group was formed in 1978, and is established as one of the top 20 UK fast growing research companies.

In 1999 HPI Research Group became part of DraftWorldwide - a big US based integrated marketing services group who place great stock on building brands via research.

Website: www.hpiresearch.com

Press Release 4th January 2005

Synovate Healthcare continues to order additonal software licences for their pharmaceutical clients.

Synovate Healthcare distributes their DSL database and Launch Essential database products in a Memphis Software format to most pharmaceutical companies in the trade.

When Synovate Healthcare (previously ISIS Research plc) started to use Memphis Software products some five years ago, they started up with three clients within the pharmaceutical industry. This number has been increasing and going up every year and incorporates now in total about 19 companies within the pharmaceutical and health industry sector.

The recent renewal contract includes the following pharmaceutical company:

IVAX PHARMACEUTICALS
IVAX Pharmaceuticals, Inc., headquartered in Miami, Florida, develops, manufactures, and markets brand equivalent (generic) pharmaceutical products. IVAX Pharmaceuticals is a subsidiary of Miami-based IVAX Corporation, which is engaged in the research, development, manufacture, and marketing of branded and brand equivalent pharmaceuticals worldwide.
Website: www.ivaxpharmaceuticals.com

Press Release 4th January 2005

New order for Survey Explorer from NMG Research Ltd

During 2003 NMG Research Ltd launched a new Consumer Attitudinal Tracking Study called ProtectionMinder®, focussed on the protection market and chose MEMPHIS SURVEY EXPLORER for delivery of the new project to the first nine clients.

The new client that NMG has recently signed up for the ProtectionMinder® study, who is using the Memphis software analytical tools on a one year contract is:
The National Farmers Union Mutual (NFUM)
For over 90 years, NFU Mutual has been a name trusted by people who value the countryside.
With 309 local offices based in rural towns and villages throughout the UK, NFU Mutual has become part of the fabric of rural life and is one organisation that remains committed to serving the needs of people who visit, live or work in the countryside.
Building on traditional farming heritage, they have grown and diversified to become one of the country's leading rural insurers, offering a wide range of insurance services to protect all the things of value; from homes and family to pets and possessions.
With assets under management of more than £8.5 billion and an enviable reputation for fair dealing and quality service, it's easy to see why NFUM are a natural choice for anyone who has their home or their heart in the countryside.

Website: www.nfumutual.co.uk

Press Release 2nd January 2005

ACNielsen – AMER, U.A.E. buys additional Memphis Software user licences.

ACNielsen – AMER in the United Arab Emirates have contracted a one-year user licence with Memphis for the use of its software products for their client Friesland, Saudi Arabia.

ACNielsen, a VNU company, is one of the world's leading marketing information companies. With 21,000 employees worldwide offering services in more than 100 countries, ACNielsen provides market research, information, analysis and insights to the consumer products and service industries. Clients rely on AC Nielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

Press Release 18th December 2004

INFOCORP LIMITED (UK) extends their contract with Memphis.

INFOCORP Limited has, in December 2004, renewed their contract for the third time. INFOCORP first purchased the Memphis Survey Explorer in 2001.
INFOCORP are specialist providers of Market Research Data Collection (C.A.T.I, Post, Internet) and Data Analysis. They emphasise four major fields in which they plan to use the Memphis Survey Explorer for delivery of their surveys to their clients:
Website: www.infocorp.co.uk

Press Release 19th November 2004

ISIS Research plc has been rebranded to Synovate Healthcare and continues to order additonal software licences for their pharmaceutical clients under the name of Synovate Healthcare.

SYNOVATE HEALTHCARE distributes their DSL database and Launch Essential products in a Memphis Software format to most pharmaceutical companies in the trade.
When ISIS Research plc (now Synovate Healthcare) started to use Memphis Software products some four years ago, they initially started with three clients within the pharmaceutical industry. This number has been going up every year.
Website: www.synovate.com/healthcare

A recent additional contract includes the following company:

• SCHERING-PLOUGH

Schering-Plough’s pharmaceutical development and marketing efforts are concentrated in targeted product categories, which together comprise Schering-Plough's product portfolio. Each of these product categories is built on a tradition of accomplishment achieved through decades of focused research and effective marketing of products in the following categories:
Allergy and Respiratory
Anti-infective and Anticancer
Cardiovasculars
Dermatologicals
Central Nervous System and Other Disorders
Animal Health
Foot Care
Over-the-Counter Products
Sun Care
Website: www.shering-plough.com

Press Release 17th November, 2004

New order for Survey Explorer from NMG Research Ltd

Last year, NMG Research Ltd launched a new Consumer Attitudional Tracking Study called ProtectionMinder®, focussed on the protection market and chose MEMPHIS SURVEY EXPLORER for delivery of the new project to the first eight clients.

Website: www.NMG-Group.com

The new client that NMG has recently signed up for the ProtectionMinder® surveys and using of the Memphis software analytical tools on a one year contract is:
• MORGAN STANLEY

The very name Morgan Stanley is evocative of the company’s prestigious investment banking heritage, founded in the early years of the last century. Demanding standards and pioneering ideas led to company development into a global financial services provider.
Since 1997, Morgan Stanley has combined the complementary skills and resources of two powerful organizations: Morgan Stanley, established in New York in 1935, and Dean Witter, established in 1924 in San Francisco. Their distinguished pedigrees encompass a record of historic firsts: in national and international expansion, in the use of technology, and in the development of new financial tools and techniques that have redefined the meaning of financial services for individual, institutional and investment banking clients.

Website: www.morganstanley.com

Press Release 3rd November, 2004

Consumer Behavior & Insight of Vietnam buys Memphis software for in-house use at their Ho Chi Minh City offices.

Mempish Retail Resellers in the USA, WRC Research Inc., have secured their third order for Memphis software during 2004, from Consumer Behavior & Insight of Vietnam.

Press Release 1st November 2004

NMG Research Ltd extend contract to include new licences for Survey Explorer

Last year, NMG Research Ltd launched a new Consumer Attitudional Tracking Study called ProtectionMinder®, focussed on the protection market, and choosing MEMPHIS SURVEY EXPLORER for delivery of the new project to the first seven clients.

NMG Research Ltd says that the protection market is ever changing and their Protection tracking study provides invaluable and enlightening consumer research and input into a number of areas of every day business.
The seven clients that NMG that recently extended orders for the ProtectionMinder® study, who are using the Memphis software analytical tools on a one year contract are:
• Abbey National for Intermediaries, Edinburgh
• AXA, Bristol
• Bright Grey, Edinburgh
• BUPA, Manchester
• Friends Provident, Salisbury
• Aegon
• Standard Life, Edinburgh
Website: www.NMG-Group.com

Abbey National for Intermediaries is a parent brand name (Abbey National Group) encompassing the various brands for Abbey National's intermediary facing business - namely, James Hay, Cater Allen, Scottish Mutual (UK and International) and Scottish Provident (UK and International). James Hay joined the Abbey national Group in 1994. James Hay is the UK´s largest independent provider of self-administered pensions. Cater Allen private Bank joined the Abbey national Group in 1997. Scottish Mutual joined the Abbey National Group in 1992. They are on of the UK´s leading investment and pensions companies with over GBP 15 billion of funds under management as at June 2002. Scottish Provident joined the Abbey National Group in 2001. They are one of the leading providers of life, critical illness, income protection and mortgage protection insurance.
Website: www.abbeynationalforintermediaries.co.uk

AXA is one of the world´s leading insurance and asset management companies, with over 775 billion Euros of assets under management as end 2003 and total consolidated revenues in 2003 of approximately 71.6 billion Euros. AXA has over 117.000 employees and distributors in over 50 countries worldwide, holds leading positions in Europe and North America, and has a strong presence in the Asia Pacific region.
Website: www.axa.com

Bright Grey is a division of the Royal London Group and is headquartered in Edinburgh The name ‘Bright Grey’ was announced at the end of August 2002. Royal London was founded in 1861, initially as a friendly society, and became mutual life insurance company in 1908
Royal London consists of The Royal London Mutual Insurance Society Limited and its subsidiaries and is the UK’s second largest mutual life insurer. The Group has funds under management of £22 billion as at 31st December 2002. Royal London’s new ‘lifestyle protection’ provider, Bright Grey, introduces a series of market leading service innovations today (31st March 03) as it opens its doors for business.
Website: www.brightgrey.com

Friends Provident is one of the leading financial services groups in the UK and a member of the FTSE100 Index of leading UK companies. With a history dating back to 1832, Friends Provident has two core businesses:
The Life and Pensions business markets a broadly based range of life and pensions products via Independent Financial Advisers and through a number of direct marketing channels.
The Asset Management business - ISIS Asset Management plc - manages funds of some £118 billion* and markets a wide range of investment products both to personal and institutional customers. Friends Provident plc has a majority shareholding of 51% in F&C Asset Management pl.c
Both of Friends Provident's core businesses are in the top 10 of their respective sectors in the UK and both are also included in the FTSE4Good Index, acknowledging its reputation as a socially responsible organisation.
Throughout 2003, Friends Provident paid out some £11.9 million every working day, mainly through maturity proceeds or to people in retirement.
Website: www.friendsprovident.com

Standard Life’s international operations began in 1833 with the launch of their Canadian business. Since then, the company has experienced significant international expansion and now has operations in Canada, Ireland, Germany, Austria, Spain, India and Hong Kong and mainland China as well as the UK.

In 2003, Standard Life’s International businesses accounted for 24% of total group effective income, up from 21% in 2002. The International operations contribute significantly to the diversity and stability of the business.

Standard Life’s aim is to be an international player rather than a global one and to generate in excess of 25% of total revenues from their overseas business before the end of the decade.

Website: www.standardlife.co.uk

BUPA is a global health and care organisation with members in nearly 190 countries worldwide.
Website: www.bupa.co.uk

Press Release 30th October, 2004

HALL AND PARTNERS USA Inc. buys more Memphis software for in-house use at their NY offices.

Memphis Retail Resellers and USA agents, WRC Research Inc. has secured their second order for Memphis software during 2004 from Hall and Partners USA Inc.. An additional agreement has been signed with Hall & Partners Inc. for unlimited in-house use of the Memphis software in their offices at three locations across the US. This new contract is effective for delivery of the Memphis software products by 1st January 2005.

Hall and Partners USA Inc.

Hall and Partners works at all stages of building brand relationships. The Company’s motto is 'Creative thinking with discipline' and they offer brand strategy, communications strategy, creative development and brand and ad tracking

Website: www.hall-and-partners.com

Press Release October 30th, 2004

Vitro, S.A. de C.V., of Mexico, buys Memphis software for in-house use at their Mexico City offices.

Vitro, S.A. de C.V. (NYSE: VTO; BMV: VITROA), through its subsidiary companies, is one of the world's leading glass producers. Vitro is a major participant in three principal businesses: flat glass, glass containers, and glassware. Its subsidiaries serve multiple product markets, including construction and automotive glass; food and beverage, wine, liquor, cosmetics and pharmaceutical glass containers; glassware for commercial, industrial and retail uses; as well as aluminium containers. Vitro also produces raw materials, and equipment and capital goods for industrial use.

Founded in 1909 in Monterrey, Mexico-based Vitro has joint ventures with major world-class partners and industry leaders that provide its subsidiaries with access to international markets, distribution channels and state-of-the-art technology. Vitro's subsidiaries have facilities and distribution centres in nine countries, located in North, Central and South America, and Europe, and export to more than 70 countries worldwide.
Vitro manufactures a universe of high-quality glass products—from laminated glass that fosters vehicle safety, to insulated construction glass for thermal protection, to customized glass containers and packaging that ensure product freshness, to glassware designed for a variety of daily household, commercial and industrial uses.
Sales of Vitro products in 2003 were $ 2,238 million USD. Vitro has 25,829 employees.

Website: www.vitro.com

Press Release 16th October 2004

ISIS Research plc extends software licences for their pharmaceutical clients

ISIS distributes their DSL database and Launch Essential products in a Memphis Software format to most pharmaceutical companies in the trade.

A recent contract includes the following two pharmaceuticals companies:

Sankyo Pharma
Eli Lilly & Co

Sankyo Pharma Ltd (UK)
Tokyo-based Sankyo Co. Japan, has been a leader in the field of pharmaceuticals for more than 100 years. Sankyo was the first modern manufacturer of Western medicines in Japan. Each succeeding generation of Sankyo scientists has focused its research efforts on the most pressing health issues of the day.

In 1899, Sankyo was the first company to isolate epinephrine (also known as adrenaline), and in 1910, it identified vitamin B1 for the first time.

Throughout its long history of breakthrough research, Sankyo has continually solidified its position as a primary source of new therapeutic agents, including important drugs for hypertension and cardiovascular disease. One class of medicines, the statins, symbolizes Sankyo's contributions to the management of cardiovascular disease. Sankyo first discovered this milestone category of cholesterol-lowering agents and pioneered their development, revolutionizing the field of cholesterol control.

Sankyo's development and launch of the first glitazone had an equally important impact on long-term control of type 2 diabetes. Sankyo originated this class of medicines, which uniquely improve the ability of people with diabetes to more effectively use their own insulin.
Sankyo remains committed to the discovery and development of new drugs and drug classes that will contribute to the health and lives of people worldwide. The company's unique ability to foresee the changing needs of medicine and the pharmaceutical business are matched by its expertise and experience in bringing beneficial new therapies to market. In short, Sankyo's record of innovation is just beginning.
Sankyo researchers are focused on developing breakthrough therapies for the treatment of
• cardiovascular conditions
• metabolic disorders/diabetes
• infection
• cancer
The website is: http://www.sankyopharma.com

Eli Lilly and Company
Eli Lilly and Company creates and delivers innovative medicines that enable people to live longer, healthier and more active lives.
Lilly products treat depression, schizophrenia, diabetes, cancer, osteoporosis and many other diseases. They create value for patients, health-care providers and payers, and reduce the cost of disease.
The website is www.Lilly.com

Press Release 31st August 2004

IPSOS UK extends its contract with Memphis for in-house licences for the Media Explorer and the Media Transformer

The Media Explorer – a new software product

Memphis has in 1999 developed the Media Explorer in conjunction with Ipsos-RSL (now IPSOS UK). The aim of the partnership between Memphis and Ipsos-RSL was initially to produce an easy-to-use and visually appealing package for analysis of the BARB Audience Reaction Service, which has been run by Ipsos-RSL since 1994.

The development of the Media Explorer took place in the first half of 1999, and the product was launched in August 1999.

The Media Explorer consists of the standard Survey Explorer plus additional interfaces for TV and Radio data. The Survey Explorer and the other interfaces are intimately linked so, for example, filters created in one part of the Media Explorer are automatically active in all other parts.

Memphis Media Explorer was presented at the Worldwide Electronic and Broadcast Audience Research Conference held in conjunction by the ARF and ESOMAR at the Sheraton Bal Harbour, Miami, Florida during the 8th and 9th May 2000. Memphis International participated with an Exhibition Stand at the Conference Center. Some 500 delegates from 56 countries attended this ARF/ESOMAR conference for the World Association of Research Professionals; over 100 delegates visited the Memphis Stand to obtain demo CD disks, documentation and demonstrations of the Memphis Media Explorer.

Memphis Media Explorer received enormous exposure at this WORLDWIDE ELECTRONIC AND BROADCAST AUDIENCE RESEARCH CONFERENCE.

Under the Conference topic “GETTING THE MOST OUT OF AUDIENCE APPRECIATION DATA – USING NEW METHODS OF ANALYSIS”, Liz Landy, Director of Ipsos-RSL Ltd and Simon Scholes, Controller of Broadcast and Programme Research at Granada Media, UK, presented a paper to the full conference describing the new ways to allow their clients to get the most out of their “appreciation data”.

The paper focused on a number of case studies that demonstrate how their clients can use the Memphis Media Explorer software and other methods and analysis to get the most out of the appreciation data.

A few quotes

Liz Landy, Director, Ipsos-RSL, said in her paper:

“Clients were developing new ways and ideas as to how they would want to use the data, but were simply unable to get the most out of the service from the published reports”.

“Clearly, a system was required that would allow the end user to fully interrogate their weekly data and the appreciation index from previous weeks, months and years”.

“The aim was to change the focus of the appreciation index from a simple programme score to a more complex audience analysis tool that would allow clients simple and complete analysis of the data collected over the last two and half years and onwards”.

“Since it was not economically viable to create a bespoke interrogation package for the service, it was decided to seek a development partner to adapt an existing package that would meet the following criteria:

• a simple windows based, graphical interface;
• the ability to produce both tabular and graphical formats;
• the ability to cope with the data at both a weekly and multi-week level;
• the ability to cope with the hierarchical structure of the data”.

“We achieved this by going into partnership with Memphis International to design a piece of software which focused less on being able to do really complex pieces of analysis and more on being simple, easy to use and visually appealing – in short an interrogation package for the end user”.

“the software … allows clients to interrogate the data much more easily than the electronic or hard copy reports which they received in the past.”

“... much of the real potential of the data from this survey was untapped, since clients simply did not have the time to wade through all the data available to find the really interesting parts.”

“The software changes the very nature of the appreciation service, taking away the boundaries that have restricted the use of data.”

Simon Scholes , Controller of Broadcast and Programme Research for Granada Media said:

“……..we find it a very cost effective and valuable service, especially with the new methods of analysis which makes interrogation of the data much faster and easier to use.”

“When your clients keep asking for the next batch of audience reaction research, you know that you must be doing something right!”

Press Release 18th August, 2004

ISIS Research plc continues to order additonal new user software licences for its pharmaceutical clients

ISIS distributes their DSL database and Launch Essential products in a Memphis Software format to most pharmaceutical companies in the trade.

Recent contract includes the following two pharmaceuticals companies:

• Yamanouchi
• Boehringer Ingelheim

Yamanouchi Pharmaceutical Co., Ltd. (TSE: 4503) is promoting collaboration with other pharmaceutical companies as well as bioventure companies and academia to raise the quality and speed of its R&D activities. Yamanouchi is accelerating new drug discovery research not only with its own R&D capability but also through alliances with a wide range of partners. Yamanouchi's primary objective in R&D is to create a steady stream of innovative new drugs.
The website is: http://www.yamanouchi.com

Boehringer Ingelheim Ltd is one of the leading pharmaceutical companies in the UK and is part of the Boehringer Ingelheim group of companies, which specialise in human pharmaceuticals and animal health. The group is dedicated to researching, developing, manufacturing and marketing a range of leading products for patients throughout the world.
Boehringer Ingelheim is a family owned company dedicated to the long-term interests of the people and animals who use its products; its business; and its employees.
All UK activities are based at the purpose-built premises at Bracknell in Berkshire, where the Company manufactures respiratory and pain relief products which are exported around the world. In the UK the Company actively involved in three key areas:
• Prescription medicine
• Consumer healthcare
• Veterinary medicine
The website is: www.boehringer-ingelheim.co.uk

Press Release 28th July, 2004
HALL AND PARTNERS USA Inc. buys Memphis software.

Early this year Mempish entered into a Retail Resellers Agreement with WRC Research Inc. for marketing Memphis software in the USA. An order has been secured through WRC for Hall and Partners USA Inc. to buy their first licence for in-house use of the Survey Explorer and the Survey Transformer. A further ‘client licence’ been purchased for Ebay USA.

Hall and Partners USA Inc.

Hall and Partners works at all stages of building brand relationships. The Company´s motto is 'Creative thinking with discipline' and they offer brand strategy, communications strategy, creative development and brand and ad tracking

Website: www.hall-and-partners.com

Press Release 20th July 2004

INFOCORP LIMITED (UK) continues to order software licences

INFOCORP Limited, a market research company, has been using Memphis Survey Explorer since 2001. INFOCORP are specialist providers of Market Research Data Collection (C.A.T.I, Post and Internet) and Data Analysis. They plan to use the Memphis Survey Explorer for delivery of their surveys.

The recent new contract includes user licence for:

* Grey London

INFOCORP has furthermore renewed the Software Licences for another year for:

• Hall & Partners UK Ltd
• Heineken-Ireland / Murphy´s Brewery

Grey London offers advertising services from the traditional 30 second TV commercial to advertiser funded programming to branded mpegs to street theatre.

Website: www.grey.co.uk

Hall and Partners UK Ltd

Hall and Partners works at all stages of building brand relationships. The Company´s motto is 'Creative thinking with discipline' and they offer brand strategy, communications strategy, creative development and brand and ad tracking

www.hall-and-partners.com

Heineken Ireland
The Heineken company began as - and still is - a family business. Heineken's history began in the late 1800's with the purchase of a nearly 300-year-old brewery. At that time, beer drinking had long been in decline in the Netherlands. Three generations later, through continual improvement and innovation, the company has developed into the producer of Europe's favourite beer and has become the most international brewer in the world.

With a presence in over 170 countries, Heineken is the world's most international brewer. To Heineken, that means much more than brewing and selling beer. It means being a part of society in all those places.
on the ever popular 50cl can, which has helped to make almost any moment a Heineken moment.
Website: www.heineken.ie

Press Release 15th June 2004

ACNielsen – AMER, U.A.E. renews Memphis Software licences.

ACNielsen – AMER in the United Arab Emirates have renewed their one-year contract with Memphis for the use of its software products.

ACNielsen, a VNU company, is the world's leading marketing information company. With 21,000 employees worldwide offering services in more than 100 countries, ACNielsen provides market research, information, analysis and insights to the consumer products and service industries. Clients rely on AC Nielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

ACNielsen-AMER will initially be delivering their surveys in the Memphis Survey Explorer format to the following clients:

• Pepsi Cola – UAE
• Pepsi Cola – KSA
• Pepsi Cola – Levant
• Pepsi Cola – Egypt
• Pepsi Cola – Pakistan
• GlaxoSmithKline (GSK)

Pepsi-Cola Company

PepsiCo is a world leader in convenient foods and beverages, with revenues of about $25 billion and over 142,000 employees. The company consists of the snack businesses of Frito-Lay North America and Frito-Lay International; the beverage businesses of Pepsi-Cola North America, Gatorade/Tropicana North America and PepsiCo Beverages International; and Quaker Foods North America, manufacturer and marketer of ready-to-eat cereals and other food products. PepsiCo brands are available in nearly 200 countries and territories.

Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.

Website is: www.Pepsico.com

GlaxoSmithKline (GSK)

GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company with a powerful combination of skills and resources that provides a platform for delivering strong growth in today's rapidly changing healthcare environment

Based on 2002 Annual Results, GSK had sales of £21.2 billion ($31.8 billion) and profit before tax of £6.5 billion ($9.7 billion). Pharmaceutical sales accounted for £18 billion ($27 billion) with new products representing 27% of total pharmaceuticals sales.

GSK has over 100,000 employees worldwide. Of these, over 40,000 are in sales and marketing, the largest sales force in the industry. Over 42,000 employees work at 99 manufacturing sites in 39 countries and over 16,000 are in R&D.

GSK R&D is based at 24 sites in seven countries. The company has a leading position in genomics/genetics and new drug discovery technologies. The GSK R&D budget is about £2.4bn/$4bn.
Website is: www.gsk.com

ACNielsen at a Glance:

Retail Measurement
Retail measurement provides continuous tracking of consumer purchases at the point of sale through scanning technology and in-store audits. Clients receive detailed information on actual purchases, market shares, distribution, pricing, and merchandising and promotional activities. Available in more than 80 countries.
Clients
• Primarily manufacturers and retailers of fast-moving consumer goods (FMCG)
• Non-FMCG industries such as athletic footwear, computers, toys and videos
• In the entertainment industry, motion-picture studios, distributors and exhibitors
Principal Brands
• SCANTRACK scanning-based retail measurement services
• MarketTrack dual audit/ scanning retail measurement services
• ACNielsen Market Decisions Merchandising Audit Service
• SPACEMAN merchandising services
• INF*ACT Workstation and related decision-support services

For further information visit:

www.acnielsen.com/ae

Press Release 1st June, 2004

ANSWERPACE LLC and SURVEY AMERICA Inc. of Orlando, Florida, USA, buys Memphis software.

Last year Memphis entered into a Retail Resellers Agreement with Answerpace LLC and Survey America for marketing and delivering surveys to their clients in the Memphis Survey Explorer. The companies have now bought their first licence for in-house use of the Survey Explorer and the Survey Transformer.

Founded more than 25 years ago in Winter Park, Florida, Survey America, Inc. initially conducted marketing research surveys using the traditional methodologies of mail, telephone and "clipboard". While these conventional methods are still widely used today, Survey America felt there had to be a better way of gathering primary data.

Beginning in 1976 when SAI developed and patented the first mechanical polling machine, the company has been on the leading edge of survey software development. PollMaker, the world's first marketing research software designed for use on touch screen computers, was developed in 1985. For more than ten years SAI's touch screen SURVEYCENTERSTM have proven their effectiveness surveying hundreds of thousands of people across the United States and Canada.

Today, Survey America remains at the forefront of interactive marketing research with PollMakerTM, the first touch-screen system that creates surveys, collects responses, cross-tabulates the data and prints reports.

Website: www.Survey-America.com

Press Release  30th March 2004

New orders for Survey Explorer from NMG Research Ltd

NMG Research Ltd continues to choose MEMPHIS SURVEY EXPLORER for delivery of its Consumer Attitudional Tracking Study MarketMinder® to new clients.

The two new clients who have recently signed up for NMG’s MarketMinder® study, now in its 6th year, and who are using the Memphis software analytical tools under an initial one year contract are:
• SCHRODER INVESTMENT LIMITED
• NEW STAR INVESTMENT FUNDS LIMITED
Website: www.NMG-Group.com

Schroders is a global asset management company with £100.0 billion under management as at 30th June 2004. Schroders clients include corporations, insurance companies, local and public authorities, charities, pension funds, high net worth individuals and retail investors.
Schroders aim is to apply specialist asset management skills in serving the needs of their clients worldwide and in delivering value to their shareholders. With one of the largest networks of offices of any dedicated asset management company and over 250 portfolio managers and analysts covering the world's investment markets, Schroders offer their clients a comprehensive range of products and services.
Website: www.Schroders.com

New Star Investment Funds Limited and New Star Asset Management Limited are wholly owned subsidiaries of New Star Asset Management Group Limited and part of the New Star marketing group. New Star Investment Funds Limited is an associated member of the Investment Management Association (IMA). New Star means all or any of such companies. New Star Investment Funds Limited is the Authorised Corporate Director (ACD) for the New Star Investment Funds OEIC and is the unit trust manager for the New Star unit trust range.
Website: www.newstarinvest.com

Press Release  11th March 2004

AOL UK extends their software licence contract with Memphis for the second year.

AOL International is the largest internet provider in the world with more than 35 million members worldwide, including more than two million in the UK.

AOL launched its UK services in January 1996. In February 1998 AOL completed its acquisition of CompuServe. In January 2000 AOL announced the acquisition of Netscape Communications Corporation and in January 2001 AOL and Time Warner completed their merger.

By January 1999 AOL UK had gained its first 500,000 members and by 2002 AOL UK surpassed 1.5 million members. In October 2002 AOL UK announced they had surpassed two million members

AOL’s website ( www.aol.co.uk ) records that they handle a peak of 2.7 million